Blog#38- Preliminary Task: Feature story practice #2

                            

Today i'm going to be practicing writing my second lead for my feature story.

Background information: A lead is the opening part of a story that catches and pulls the reader into the story. It should capture the spirit of the story and create the proper tone. Can often be longer than one sentence, should be in the third person, and not filled with clichés.

The type of lead I will be attempting today is a Narrative one. 

Story

A study at the University of Michigan shatters some myths. The results were announced today. Women have a reputation for gossiping and talking, yet the study found the reputation is undeserved. The study, which required researchers to observe a number of people at work, found that women work both longer and harder than men—that men spend more time goofing off on the job. The study found that the average employed man spends 52 minutes, or 11 percent of each working day, not working: in scheduled coffee breaks, unscheduled rest breaks, at lunch beyond the normal hour and so forth. The average working woman spends only 35 minutes, or 8 percent of her working day, in such scheduled and unscheduled rest breaks. The same study found that the amount of effort expended by women at work is 112 percent that of men. The discrepancy is more dramatic than the statistics indicate because men earn more than women for the same type of work. The average man in the study earned $13 an hour, compared to 9.34 for the average woman. The women tended to hold mainly clerical jobs, but those in managerial positions also outperformed their male counterparts.

Lead Attempt

Type of Story: Narrative

A man is the hardest working person there is, or so they say. Is it actually more women that are goofing off or Is it men? There's a common misconception that it is usually woman who are prone to working less and fooling around more than men. In society most people believe that women rather focus on drama rather than actual work but is this actually true? In a new study conducted the results suggest otherwise.

Blog #37 Preliminary Task: Feature story practice

Today I will be attempting my first lead for my feature writing


Background information: A lead is the opening part of a story that catches and pulls the reader into the story. It should capture the spirit of the story and create the proper tone. Can often be longer than one sentence, should be in the third person, and not filled with clichés.

The type of lead I will be attempting today is a narrative one. A narrative lead simply tells a story.

Story:

Thomas J. Serle works for Parker Bros. Circus, which is in town this week. Performances are scheduled at 2 p.m. and 7:30 p.m. every day through Sunday, beginning today. Serle, who maintains a home in Fort Lauderdale, is a laborer who helps care for the animals at the circus, including 10 elephants.
In a conversation he had with a reporter, he said: "Some people look on work with a circus as a glamorous job. It ain't. But I been doing it all my life, and it's too late for me to change," Parker Bros. Circus Worker Thomas J. I'll be 60 next year. I was born into it. Both my folks were circus people. I started out as an acrobat until I fell and busted a leg. It never healed quite right, so they offered me this job, and I took it. What else could I do? There's all kinds of myths about circuses, like about these elephants here. Some people say they're afraid of mice, but that's crazy. When we pen the elephants up for the winter there's always mice that get in their hay, and it don't bother them none. The elephants never try to run away or stomp them or anything. They share the same cages all winter. And then some people say elephants got a good memory. Hell, some of the ones we got are so dumb they can't remember a simple trick from one year to the next." Serle said. Being the child of two circus performers, Serle was raised on the road with the circus people. Once he was an adult he became an acrobat for the same circus he was raised in. What started out as a promising acrobatic career went south when Serle broke his leg. Now at the age of 60 he tends to his 10 elephants. 

Lead attempt:

Type of Lead: Narrative

For his whole life all Thomas J serle has only known about is the circus until an unfortunate took his ability to perform.  As a result, he been serving as the caretaker for the circus animals. "Some people look on work with a circus as a glamorous job. It ain't" Serle said. "But I been doing it all my life, and it's too late for me to change." Circus life isn't exactly what he had hoped for but it's all he's got. Thomas has now reached his sixties and does his best for circus animals. 

Blog#36-Moodboard

 Today i'm going to be posting my moodboard

Blog#35- Tittle of my magazine

While doing research for my magazine I conducted a survey and asked my fellow students  which tittle they would prefer, liked the most, and what they didn't want as a title. After looking at the results I knew I wanted something edgy and bold and striking but powerful which is the same thing most of my classmates want. I also wanted something that spoke to people so I have some of the tittles I used in my survey like hype fashion, fashion scope, fashion sage, fashly, split look, champion, and fashio. I ended up choosing Hype fashion because it stood out the most and most of my classmates like it as well. 

https://www.canva.com/design/DAE1wsCazOA/mP1Qh56I2g2Hbaxkarac6A/view?utm_content=DAE1wsCazOA&utm_campaign=designshare&utm_medium=link&utm_source=shareyourdesignpanel

Blog#34- January calender

 

This is some of the things I may do this month

Blog#33- Cover Ideas

 Here are some of my ideas for my cover magazines:

Blog# 32- Fonts ideas

 Today im going to be looking at some of the fonts that I may use for my magazine 

The are some of the fonts that I might use in my magazine.

Blog#31- Stereotypes in Fashion Magazines

 

By examining the articles, advertisements, and overall style and layout of the two magazines: Vogue and GQ, we can see that the magazines, or rather the corporation that owns these magazines, are creating false consciousness to alienate the consumer in order to maximize capital. The false reality that is created assures that the consumer forgets about the material-value of the products being advertised the labour, value of materials to create the product, and so forth and instead they are more concerned with the prestige and luxurious lifestyle that the products may bring (if one was to buy the product). The consumer enters a constant, vicious cycle of buying in order to fit in (social norms, gender stereotypes and identity) and to attain a certain status for himself. Not only can the corporation maximize profit by creating these false realities and affect the spending habits of consumers, but these magazines also affect the very definition of sexuality, and condition and impose specific normal gender roles and identities upon society the target audience the magazines mask its true, dark nature of being a giant advertisement with so-called articles that inform the reader of the latest trends or publishes articles dealing with politics. Examining these topics is important when trying to understand the relationship between media (fashion magazines), society, gender and identity.

The company that owns GQ and Vogue employs fashion advertisements and articles that mimic the stylish, luxurious lifestyle to create false realities that encourage the audience to continue to consume and strive for these realities that would in turn continue to profit the organization. These advertisements and articles encourage and impose traditional gender roles upon people as well. The very definition of gender and sexuality is constantly changing or in this case not due to the great influence the media has on each and every generation. If we reexamine and put an effort into changing media, it is possible we can change social norms.

Blog #30 - Magazine research - Fashion channels

Media Plan
Objectives: Who, What, When, Where, How
Strategy: Target Market Strategy; Market Coverage; Media scheduling;
Reach/frequency/Continuity:
Phase 1: TV& Magazine - Reach will be stressed throughout the months of April till September
Phase 2: Social Media Campaigns – The buzz on social media will begin in the month of June. TV and Magazine will capture the audience’s attention and create the required awareness
Phase 3: Outdoor advertising and events – Outdoor billboards will be up early in the month of July and the events will be organized in the month of August and just before the launch of The Fashion Channel
Media Selection: TV, Magazine, Blogs, Outdoor Advertising

Television Advertisement

Objective: To build awareness and create excitement
Strategy: Target lifestyle shows, fashion sitcoms shows, target both young audience and older audience with different programs
Execution: HGTV, HBO regular programming five months Late May- September
Validation: Our target Medium. we are trying to increase traffic using through television, already established medium.

Magazine
Objective: Increase fashion brand awareness and target our specific audience more effectively

Strategy: Show branded content through U.S. influential fashion magazines, like Elle, Vogue and people
Validation:Magazine is a primary method for fashion advertising campaign. Every fashion advertising campaign tries to grab the cover of major magazines. Most of the fashion magazines get a high volume of fashion viewers.
Vogue: America's cultural barometer, putting fashion in the context of the larger world we live in.
12,663,000 audiences, 88 percents of viewers are female, median age of them is 38.5
Elle: Elle has full of fashion and beauty contents. Most of consumers are fashion and beauty seeker. It had 1,125,536 of circulation, 92% of viewers are female. Median age is 37.2.
People: People Magazine has the largest audience of any American magazine, 43.6 million. It is a weekly American magazine of celebrity and human-interest stories. 42,615,000 audiences, 72% of viewers are female. Median age is 44.4

Blog#29- STREETWEAR/URBANWEAR MORE IN DEPTH

 

STREETWEAR
Street wear is a style of fashion that is difficult to define, even by those who wear. Though it is possible to isolate some principles of street wear. Street wear is usually based around casual clothing ,no formality. Causal pieces such as jeans, t-shirts, baseball cap and sneakers. Influenced by hip-hop and skateboarding style but also 1980s nostalgica. Streetwear features bold colors, graphic prints and retro designs logos. Streetwear is influenced by popular art, music, politics, culture. The new street wear look of is an amalgamation of history. Streetwear is a more casual alternative to menswear, that encourages personal style. Combining the ethos of the 60s, the skater influence of the 80s, and the current menswear focus on lasting quality and timeless style. combines smart cuts and tailoring with street wear pieces

History of Streetwear 

The culture of streetwear and urban fashion has not only risen to join the mainstream fashion styles but it has also risen anew, over and over, in the last 30 years. The desire amongst youth culture to have its own style has constantly driven this broad style genre to subdivide and reinvent itself.

Looks
There are so many different looks in street wear. I myself could probably go in my closest and make up 1000s of different looks. It really comes down to what type of person you are and what you like to wear. There are many factors that can determine what look you will turn out with. Looks can be suggest by companies but in the end it's up to you on how you want to look.

The intention of Street wear

When streetwear started to gain popularity it the late 1970s it was intended to be cheap causal clothing as street wear started to get even more popular the price started to climb. Today streetwear is still causal but a lot of it's market it made up of expensive limited stock pieces that people scramble to get. Though you really don't care about these rare items there is plenty of other options. Now to really get down to it street is intended to be a causal clothing you can pretty much wear anyone. Also it can be clothing for comfort. There is no formal aspect to street wear. Street wear started with a cheap and casual intention but has gone to expensive but has stayed causal

Blog#28 magazine research- Photos

Today I'm going to be researching and looking at different photos that I may decide to use for inspiration in my magazine as well as different photos that can help me through the creation of my magazine so that when the time comes for me to take my pictures for my magazine I can use them as reference. 

https://www.canva.com/design/DAE0cq_Xm20/hB69gDXSHTOGrWmFNBIrYg/view?utm_content=DAE0cq_Xm20&utm_campaign=designshare&utm_medium=link&utm_source=shareyourdesignpanel

https://www.canva.com/design/DAENXF4id5A/OKmdldgAa7j3PSPatXDnsA/edit

https://www.canva.com/design/DAENXHWUnnM/T7qDX88do5pmcpIrhmvynA/edit

https://www.canva.com/design/DAENXHjQa6I/Y2Omg80m5X07JuaSk32UKg/edit

Blog#27- Masthead analysis

Today I will be researching different Mastheads and what they mean for magazine so I can use these as examples for when i make my Masthead and cover.

Vogue means fashion in French and the serif didone font in the masthead nods to the sophisticated and elegant style of the magazine. The capitalization of the masthead connotes seriousness and professionalism while the curved lines in some letters like O and U represent femininity and lux. This relates back to the target audience as they are most likely middle to high class women who are aspirers or mainstreamers seeking for style and fashion. The variation of thick and thin lines suggests that Vogue can be bold but refined at the same time.

Glamour means attractiveness and this magazine was specifically made to appeal to a young teen female aspirers. The masthead was originally in bold sans serif font which seemed simple and sophisticated. It occupied about ¼ of the cover which showed its importance. The feminine image was also created due to the bright pink colour. It was certainly eye catching and the all cap lettered masthead stood out as one of the more girly types of magazine.

 
The jagged and imperfect lines in the masthead’s font suggests cultural diversity and that people don’t need to be perfect in order to feel beautiful. The content of Allure also contains humor so the chunky font adds to the casualness of the magazine, making it approachable to a variety of audiences. Furthermore, the bold font and large size of the masthead display their confidence and empowerment.

Blog#26- Editing techniques

I did some research on different editing skill and techniques in order to improve my magazine and make sure that the pictures come out great.

Here is some of the things that i found and think will be important when adding my images to my magazine:

Cropping

Cropping an image effectively can already make a huge difference to its impact. When you cut out distracting background, or a clutter of irrelevant objects around, the subject of your photo stands out better

Color Balance

The atmosphere of an image is hugely influenced by the color of the light. Warm golden light creates a happy holiday feel, while cooler light can look smooth and professional. Adjusting the color balance can change the mood of an image as well as correcting images that just don’t look right.

Brightness and Contrast

Images that look rather gray, flat and dull can often be brought to life by tweaking the contrast levels. Photos taken on cloudy days and out of direct sunlight often benefit from increased contrast, while photos taken in bright sunlight can be too contrasty, in which case decreasing the contrast levels helps bring the detail back into the shadow areas.

Compression and Re-sizing
It is essential to re-size your images before up-loading them to your website or blog. Full-size images straight from your camera are usually large enough for good print quality. This level of quality is not needed for your average sized web image.

Filters
Many image editing programs have special effects buttons, which turn you into an instant graphic artist. Increase the contrast way beyond natural tones until you get a grainy artistic image, alter the colors until they are practically fluorescent, turn color photos into classic black and white pictures.

Blog#25 magazine research: Color scheme

The style I am thinking of for my magazine is vibrant because I think this is an eye catching style for young people.

I wanted my magazine to be vibrant to reflect fashion as a genre is fun and bright and this is what I wanted for the magazine. Of course vibrance is a great concept but I also want the magazine to reflect and embrace the different forms of fashion so I thought about making the colours look a bit vintage like so that iI show the merge between old and new styles in my magazine since people still like to rock old styles.

For example I kinda what my cover to look somewhat similar to the cover in the canva link below.

Canva link: https: //www.canva.com/design/DAE0Q-BXAA4/py3NfLSvKqjcjt6Nk4Lqgg/view?utm_content=DAE0Q-BXAA4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink