Media Plan
Objectives: Who, What, When, Where, How
Strategy: Target Market Strategy; Market Coverage; Media scheduling;
Reach/frequency/Continuity:
Phase 1: TV& Magazine - Reach will be stressed throughout the months of April till September
Phase 2: Social Media Campaigns – The buzz on social media will begin in the month of June. TV and Magazine will capture the audience’s attention and create the required awareness
Phase 3: Outdoor advertising and events – Outdoor billboards will be up early in the month of July and the events will be organized in the month of August and just before the launch of The Fashion Channel
Media Selection: TV, Magazine, Blogs, Outdoor Advertising
Objectives: Who, What, When, Where, How
Strategy: Target Market Strategy; Market Coverage; Media scheduling;
Reach/frequency/Continuity:
Phase 1: TV& Magazine - Reach will be stressed throughout the months of April till September
Phase 2: Social Media Campaigns – The buzz on social media will begin in the month of June. TV and Magazine will capture the audience’s attention and create the required awareness
Phase 3: Outdoor advertising and events – Outdoor billboards will be up early in the month of July and the events will be organized in the month of August and just before the launch of The Fashion Channel
Media Selection: TV, Magazine, Blogs, Outdoor Advertising
Television AdvertisementObjective: To build awareness and create excitement
Strategy: Target lifestyle shows, fashion sitcoms shows, target both young audience and older audience with different programs
Execution: HGTV, HBO regular programming five months Late May- September
Validation: Our target Medium. we are trying to increase traffic using through television, already established medium.
Magazine
Objective: Increase fashion brand awareness and target our specific audience more effectively
Objective: Increase fashion brand awareness and target our specific audience more effectively
Strategy: Show branded content through U.S. influential fashion magazines, like Elle, Vogue and people
Validation:Magazine is a primary method for fashion advertising campaign. Every fashion advertising campaign tries to grab the cover of major magazines. Most of the fashion magazines get a high volume of fashion viewers.
Vogue: America's cultural barometer, putting fashion in the context of the larger world we live in.
12,663,000 audiences, 88 percents of viewers are female, median age of them is 38.5
Elle: Elle has full of fashion and beauty contents. Most of consumers are fashion and beauty seeker. It had 1,125,536 of circulation, 92% of viewers are female. Median age is 37.2.
People: People Magazine has the largest audience of any American magazine, 43.6 million. It is a weekly American magazine of celebrity and human-interest stories. 42,615,000 audiences, 72% of viewers are female. Median age is 44.4
Validation:Magazine is a primary method for fashion advertising campaign. Every fashion advertising campaign tries to grab the cover of major magazines. Most of the fashion magazines get a high volume of fashion viewers.
Vogue: America's cultural barometer, putting fashion in the context of the larger world we live in.
12,663,000 audiences, 88 percents of viewers are female, median age of them is 38.5
Elle: Elle has full of fashion and beauty contents. Most of consumers are fashion and beauty seeker. It had 1,125,536 of circulation, 92% of viewers are female. Median age is 37.2.
People: People Magazine has the largest audience of any American magazine, 43.6 million. It is a weekly American magazine of celebrity and human-interest stories. 42,615,000 audiences, 72% of viewers are female. Median age is 44.4
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